We love to consume. We buy a lot, we use a lot and the mountains of waste are growing.

The world population is also increasing. The production demand is rising, but raw materials are being used up.

We are on the right track, The Netherlands wants to be completely circular by 2050. That means: no waste and sustainable use of raw materials.

Nevertheless, 440 million wine bottles are thrown away immediately after a single use. Together, these bottles would cover the surface of more than 1600 soccer fields!

Recycling wine bottles still costs 85% (!) of the energy compared to the production of new glass.

Additionally, 40% of new glass is required for recycled glass.